AI as a Foundation, not as a Feature in Retail

June 3, 2026 I 12:00 PM EST

An exclusive interview exploring why leading retailers are rethinking AI as a core driver of operational transformation.

 Mariya Zorotovich
General Manager of Consumer Industries at Intel

In a market flooded with AI solutions, the real question isn’t if you adopt AI—it’s how. This exclusive conversation breaks down the strategic shift from incremental AI adoption to full operational transformation, and what it takes to build long-term agility, smarter decision-making, and customer-centric growth.

Retail’s next transformation will come from
how AI reshapes operations.

The greatest value of AI comes when it shapes how businesses think, adapt, and grow.

Many organizations are exploring how AI can improve speed, decision-making, and customer experiences. The next opportunity is understanding how AI can support greater agility, adaptability, and long-term business growth.

AI is becoming central to the future of retail.

 Leading retailers are rethinking how intelligence, speed, and customer experience come together.

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AI is no longer just a tool.
It’s an operating model.

It’s where:

  • decisions become autonomous
  • data turns into real-time action
  • organizations gain true agility

In this exclusive interview, we explore what it means to treat AI as a foundational capability—from infrastructure and workflows to leadership mindset and customer experience.

Rethinking AI starts here.

Join Mariya Zorotovich in a deep-dive conversation on how retailers can move beyond experimentation and build AI into the core of their business.

Exclusive Interview · On-demand access

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 Access the full interview and learn how to turn AI into a long-term competitive advantage.