From SEO to AI-Driven Discovery: Turning Visibility into Measurable ROI

AI-Driven discovery and the new retail customer journey, preparing your company for the next phase of AI-driven customer experience

New research from RetailWire in partnership with Akamai Technologies explores how AI discovery, evolving search behavior, and bot activity are reshaping retail performance, infrastructure, and customer engagement.

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Sponsored by:

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Featuring insights from:

Martin Speik, CEO & Chief Search Solutions Officer

Darrell Micheli, Solutions Engineering Director

How AI Is Rewriting Retail Discovery

AI is fundamentally reshaping how consumers discover products, evaluate options, and engage with brands. Traditional search behavior is shifting, as early-stage discovery increasingly happens within AI-driven answer engines rather than search engines.

At the same time, a surge in AI bot activity is transforming how retail sites are accessed, indexed, and leveraged by external systems—creating both new opportunities and new risks.

This eBook captures key insights from industry experts on how retailers must adapt their SEO strategies, infrastructure, and governance models to stay competitive in this new landscape.

Inside this eBook, you’ll learn:

Discover the key insights that will transform your retail strategy

AI Answer Engines

Featuring perspectives from Forrester and real-world experience from Jumpmind.

Traffic Trends

Featuring perspectives from Forrester and real-world experience from Jumpmind.

Bot Activity

Featuring perspectives from Forrester and real-world experience from Jumpmind.

SEO Evolution

Featuring perspectives from Forrester and real-world experience from Jumpmind.

Cross-Functional

Featuring perspectives from Forrester and real-world experience from Jumpmind.

What You’ll Explore

The New AI-Led Discovery Journey

Understand how consumers now rely on AI for research and decision-making—and what that means for your visibility.

AI Bots: Training, Search, and Agents

Learn how to classify, manage, and leverage AI bot traffic instead of being overwhelmed by it.

Performance & AI-Ready Infrastructure

Discover how pre-rendering, edge delivery, and structured content impact your presence in AI-driven results.

Mobile & Omnichannel Continuity

Ensure seamless experiences as AI-driven journeys move across devices and into physical retail.

Akamai - eBook - April 2026

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