DMP vs. CDP: Which platform helps you deliver exceptional customer experience?

Posted: May 21, 2020

A point-by-point comparison between DMP and CDP reveals the customer experience edge that rich data provides.

Marketers commonly use data management platforms (DMPs) to target mostly anonymous customers with largely generic messaging and offers. These campaigns may work in the short term, but considering the immense pressure retailers are under to provide exceptional multi-touchpoint customer experiences, DMPs leave a lot on the table.

Get this quick-reading guide for a side-by-side look at the capabilities and benefits of DMP vs. CDP (customer data platforms). You’ll see the differences in data granularity and get a rundown of the ways CDP gives marketers the ability to turn insights into action.

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