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From IRI: Mid-year beverage and alcohol trends update

Posted: August 9, 2022
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Beverage alcohol defies CPG trends.

Amid rampant inflation, price increases for beverage alcohol continue to significantly lag other categories. And beer, wine and spirit customers are still shifting from value to premium price tiers.

IRI’s research shows that consumption trends are fluctuating as on-premise consumption continues to recover despite inflation and labor challenges and ongoing COVID-19 unpredictability.

Download this new IRI report for key findings and an analysis of the state of the beverage alcohol category and the implications for growth opportunities.

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