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IRI REPORT: COVID-19’s Impact on the Consumer Economy

Posted: April 14, 2020
Man wearing disposable medical mask shopping in supermarket during coronavirus pneumonia outbreak

IRI continues to monitor COVID-19 and its impacts on the CPG retail industry.

Where consumers could afford to pantry-stock, they did so; and across all household income levels, trips to stores are down to support social distancing. When they must, large-format stores are the go-to for shopping trips as consumers prepare nearly all their meals at home, opting for larger-pack sizes across categories. Convenience stores, meanwhile are taking a hit as consumers and non-essential workers stay off the roads.

Download this most recent report for data reflecting consumers’ state of mind on the health crisis, as well as the economic fallout attributed to COVID-19.

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