Resource

IRI Brief – COVID-19: Impact on CPG and Retail

Posted: March 17, 2020
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The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.

IRI is monitoring the situation in markets around the world, including those where governments are heavily restricting social movement and interaction. IRI’s aim is to surface useful insights and best practices out of those markets that the entire CPG retail industry can benefit from. 

In particular, IRI leverages its wide range of data sources (including POS, FSP, panel, e-commerce and social media) to understand the impact on current and likely shopper and consumer behavior across categories, brands, channels and retailers in the areas affected by the virus so CPG and retailers can better meet the needs of consumers in this crisis.

There is no silver bullet, but IRI will provide the intelligence and insights needed to make thoughtful and nimble decisions.

For an analysis of the implications for CPG manufacturers and retailers, download our brief. You’ll also find data indicating to what degree consumers are stocking up in response to the crisis and how that has affected store sales by channel, the impact of Italy’s containment lockdown on sales in that country, and other important insights.

In addition to updating the global assessment of the situation, which includes preliminary observations and implications that should be helpful. We also have information on our website that is being updating regularly.

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