IRI Consumer Connect Report: Channel trends in CPG todayPosted: February 18, 2020
Consumers are prioritizing convenience and value in their shopping experiences.
Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s newly released Q4 2019 Consumer Connect Survey. However, as consumers prioritize saving time, effort and money, they are shifting their shopping habits to channels they feel best support them.
Get the full report,“Channel Trends in CPG Today,” for analysis on how this shift is affecting consumer shopping channel preferences and in-store behaviors.
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