Owning Your In-Store Media

In this practical guide from RetailWire and Broadsign, retail media leaders share why owning your in-store media is critical to long-term growth.

Featuring insights from Jonathan Franco (Broadsign) and Collin Lewis, Founder & CEO of Retail Media Works, the ebook explores how retailers can turn in-store screens into data-driven, revenue-generating assets.

Learn how to:

Build a connected, first-party data-powered media network
Balance in-house control with strategic partnerships
Deliver relevant, real-time messaging that drives sales
Prove ROI with practical, scalable measurement

With most purchases still happening in-store, retailers that take ownership of their media infrastructure can unlock new revenue, stronger brand partnerships, and a lasting competitive edge.

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