‘Total Commerce’ is both an aspiration and a frameworkPosted: October 19, 2020
Instead of a transactional moment, brands need to see commerce as the pivotal customer experience.
Customers don’t “go shopping” anymore — they’re always shopping. Every brand today needs to transform their commerce process to evolve from a “moment of monetization” into an all-encompassing customer relationship.
The new Total Commerce Playbook from dentsu delivers useful insights on how different industries are being revolutionized in the post-store era. It provides a framework for extending your brand’s commerce capabilities to meet the new “total commerce” imperatives.
The Playbook discusses:
- How consumers expectations are being transformed by new technologies and market conditions
- Why “total commerce” has become essential to brand business growth today
- How digital experiences, content at scale, identity and marketplaces enable “total commerce”
Download the Total Commerce Playbook.
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