Is every customer really seeing the same price—or is pricing quietly adapting to them in real time?
AI is redefining how retailers price, compete, and convert. What once relied on static rules and periodic updates is now powered by real-time data signals—behavior, location, demand, device, and more. The result? Pricing that’s faster, smarter… and far more personal.
But as personalization becomes precision, a new question emerges: where does optimization end—and surveillance begin?
Join Alexandra Correa, Retail Industry Principal at Vistex, for a provocative session exploring the next frontier of retail pricing.
What you’ll learn
- How AI-driven pricing is evolving from rules-based logic to predictive, real-time decisioning
- Which data signals (behavioral, contextual, competitive) are shaping what customers actually pay
- Why personalized pricing is becoming a competitive advantage—and a reputational risk
- What “surveillance pricing” really means, and why it’s gaining attention across the industry
- How leading retailers are balancing margin optimization with transparency and trust
📅 Date: May 14, 2026 | ⏰ Time: 12 PM EST