Retailers Like Walmart Embrace Costco-Style Free Samples as Brands Seek Direct Consumer Engagement
October 17, 2023
Brands including Mondelez and startup Dude Wipes are ramping up sampling efforts to attract consumer attention and boost sales. Walmart is introducing free samples at 1,000 locations, while Wakefern is installing vending machines for samples at 95 stores. This trend reflects a shift in advertising strategies, with more brands opting to offer products directly to consumers as traditional paid ads become less effective.
Recent News
Hy-Vee Recalls Cream Cheese, Cookies & Cream for Salmonella Outbreak
Hy-Vee has issued a voluntary recall of two products due to a potential Salmonella outbreak.
European Commission Readies All Trade Tools Against China
European Commission President Ursula von der Leyen emphasized the EU’s readiness to utilize all available trade tools to safeguard its economies amidst concerns over China’s market practices.
Steward Health Care Files for Bankruptcy Protection
Steward Health Care’s plunge into bankruptcy protection has stirred considerable attention and concern.
Tyson Foods Faces Challenges Amidst Rising Inflation
Tyson Foods Inc. recently saw a significant drop in its shares due to ongoing inflation impacting consumer demand.