Retail News

Retailers want their shoppers in a private label state of mind

The Wall Street Journal 05/24/2021

Chains are looking for their own brands to stand out against products offered by their suppliers and rival retailers. That has led a wide range of companies including CVS, ShopRite, Target, Whole Foods and others to invest more in product ingredients and packaging. “The younger generation doesn’t give a hoot about brand names,” says Jerry Cole, managing director of Starpoint Consulting Group. “But if you fail to deliver on the near-premium quality, it’s a fail.”

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