Retail News

Rihanna opening irresistible lingerie stores

Vogue 01/24/2022

Recording artist Rihanna’s Savage X Fenty brand is opening five stores in malls located across the U.S. The stores in Houston, Las Vegas, Los Angeles, Philadelphia and Washington, D.C. are opening this month. “Our expectation is you won’t be able to walk past these stores and not go in, even if you’re not in the market for lingerie,” said Savage X Fenty’s co-president and chief marketing officer, Natalie Guzman.

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