Rising Caffeine Levels Spark Calls for Ban on Energy Drink Sales to Children

Calls are growing from pediatricians and parents in the U.S. to ban the sale of high-caffeine energy drinks to minors due to their potentially harmful effects. Energy drinks like Prime Energy, Ghost energy drinks, and Kim Kardashian's “Kimade” energy drink contain high levels of caffeine, with some having as much caffeine as six Coca-Colas in a single serving. While some countries and retailers have banned or restricted the sale of high-caffeine energy drinks to minors, there are currently no national regulations in the U.S. or the UK prohibiting their sale to children.