Retail News

ROI Driving Intro of Mobile, Social Apps, Says Dunkin’ Marketing Chief

MarketingDaily 08/22/2012

While Dunkin’ Donuts’ new mobile app allows for mobile payments and includes many bells and whistles, chief global marketing and innovation officer John Costello says the company conducts “fairly sophisticated analyses across all media, and then adjust … plans based on that ROI.”

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!