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Saks adds new creative fashion labels via accelerator program

Forbes 09/08/2021

Saks Fifth Avenue is looking to set itself apart in the luxury fashion space through an accelerator program through which it works with new up-and-coming designer labels including Alejandra Alonso Rojas, Ashya, A.W.A.K.E. MODE, BruceGlen, Busayo, Kimberly Goldson, LaQuan Smith and Reese Cooper. “We ensured that half of the brands are BIPOC-owned, furthering Saks’ commitment to increasing representation in its assortment,” said Anna Irving, senior vice president and general merchandise manager of women’s designer ready-to-wear at Saks Fifth Avenue. “All of the brands chosen are ones that we felt offered a totally new fashion perspective to the customer and had great potential to scale.”

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