Retail News

Saks CMO: Mobile Key Piece to In-Store Experience

Luxury Daily 01/27/2012

Luxury product consumers are going shopping with their smartphones. Retailers need to integrate mobile into their business or risk losing customers to those who do, says Denise Incandela, president and chief marketing officer of Saks Direct.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!