Retail news
Sales of Travis Kelce Merchandise Soared Fivefold After Taylor Swift Stopped by To Watch One of His NFL Games, Retailer Says
Written by
Chase Binnie
After Taylor Swift was seen at a Kansas City Chiefs game to support rumored beau Travis Kelce, sales of Kelce's NFL jerseys and T-shirts saw an almost fivefold surge, according to sports retailer Fanatics. Kelce became one of the top five selling NFL players that day, with a nearly 400% spike in merchandise sales across Fanatics' network of sites. The surge affected various Kelce items, including adult jerseys and T-shirts, which are now listed among the most popular on the Fanatics website.