Shein is trying to broaden its appeal by luring luxury brands like Stuart Weitzman and Paul Smith to sell products on its marketplace

Shein, a Chinese fast-fashion retailer, is offering major incentives to attract luxury brands, including free advertising and no commission for the first three months. As a result, customers can now buy products from Stuart Weitzman, Paul Smith, and other high-end brands on the marketplace for higher prices than Shein’s typical fast-fashion merchandise. Shein is hoping to attract more luxury brands as a way to improve its image and appeal to a more affluent customer base.