SKIMS Unveils Wedding Shop Campaign With ‘White Lotus’ Star Patrick Schwarzenegger and Supermodel Abby Champion

SKIMS has unveiled its annual Wedding Shop fashion campaign, starring engaged couple “White Lotus” actor Patrick Schwarzenegger and supermodel Abby Champion.

Per a press release shared with RetailWire, the campaign features Schwarzenneger and Champion wearing the brand’s newest wedding line of clothing, undergarments, and accessories. It states, “Featuring 24 limited-edition collections, the SKIMS Wedding Shop blends signature core pieces with fresh, exciting styles to ensure that brides, grooms, and the entire wedding party are ready for every moment, from pre-wedding events to the honeymoon. With collections like SKIMS Romance, Ultra Fine Lace, Embroidered Tulle, and a dedicated Bridal Swim collection, along with coveted SKIMS Men’s pieces for grooms, the Wedding Shop delivers luxurious comfort for everyone celebrating love.”

Champion said of capturing this moment, “This is such an exciting time in my life, and I want to feel my best throughout it all. SKIMS is my go-to for confidence and comfort, and I can’t wait to wear these stunning pieces for our wedding celebrations and honeymoon.” 

Husband-to-be Patrick Schwarzenegger (son of Maria Shriver and Arnold Schwarzenegger) added, “Being part of SKIMS’ Wedding Shop with my fiancée Abby was such a fun experience and made me more excited for our big day. Grooms are usually expected to just show up, but SKIMS designed with the men in mind also.” 

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“Patrick and Abby’s love is so beautiful, and it shows in every shot,” said Kim Kardashian, the brand’s co-founder and chief creative officer. “SKIMS is all about making special moments even more meaningful, and with the variety of styles we offer, every couple and bridal party can find something that feels completely authentic to them.” 

All styles are available to preview in the Wedding Shop. They will be available for purchase in-store and online on March 20, 2025.

Before the Wedding Shop, SKIMS Recently Rolled Out a Collaboration With NIKE

Per a press release, Nike and SKIMS announced a collaboration in February called NikeSKIMS, which merges NIKE, Inc.’s sports science and athlete insights with SKIMS’ pursuit of solutions for every body. The collab is committed to innovation, inclusivity, and breaking boundaries for athletes via an extensive line of training apparel, footwear, and accessories.

NikeSKIMS will debut its first collection in the United States at select retail locations and nike.com/NikeSKIMS this spring. By 2026, the brand will be positioned for a global rollout.

SKIMS was founded in 2019 by Kim Kardashian, Jens Grede, and Emma Grede as a solution-oriented shapewear and loungewear brand. Originally focused on inclusive shapewear, SKIMS quickly expanded into loungewear, underwear, and bodysuits. The brand maintains an emphasis on body positivity and diverse sizing.

The brand gained massive popularity through innovative marketing, celebrity endorsements, and social media buzz. SKIMS has also collaborated with major brands like Fendi, Dolce & Gabbana, North Face, and Swarovski as well as the NBA and WNBA.