Starbucks Celebrates Father’s Day With Buy One Get One Free Drink Offer

Starbucks has announced a special treat for Father’s Day on Sunday, June 16. This year in 2024, Starbucks Rewards members can enjoy a buy-one-get-one-free promotional offer on all handcrafted drinks. The promotion, which runs from noon until 6 p.m., allows customers to treat their fathers or father figures to a favorite beverage. To claim this deal, all patrons are required to use the Starbucks app, ensuring a seamless experience for Rewards members.

Moreover, Starbucks has also launched a vibrant array of new merchandise designed to complement the summer season. Among the standout items is the Peach Bling cold cup, available in 16-ounce ($23) and 24-ounce ($25) sizes. This popular item is adorned with radiant peach studs, adding a touch of sparkle to any drink. For those seeking a nature-inspired design, the Flowers and Forest cold cup offers a whimsical look with delicate colors and patterns, complete with a mushroom straw topper. This unique cup is available exclusively in a 24-ounce size for $25.

In addition to this Father’s Day special, Starbucks has been making waves with plenty of developments, beginning with their new store ambiance upgrades. Furthermore, The coffee retailer has recently felt the pressure of inflation and competing fast food restaurants, leading to a new Starbucks pairings menu offering a pseudo-value meal experience.

Starbucks reported a disappointing quarter with declining same-store sales in the U.S. and China, resulting in a 2% decrease in global revenue, its first quarterly sales decline since 2020. CEO Laxman Narasimhan cited competition and cautious consumer behavior as key challenges. To address these issues, Starbucks introduced a strategy dubbed “Triple Shot Reinvention with Two Pumps,” focusing on app enhancements, faster service, and new promotions.

Despite emphasizing cold drinks and innovative menu additions like raspberry popping “Pearls,” Starbucks has avoided terms like “boba,” opting for a trendsetting approach over cultural references. Analysts recommend pricing adjustments and operational improvements for Starbucks to recover, while former CEO Howard Schultz stresses a return to coffee quality and customer experience as critical paths forward.