Back to News
Retail news

Starbucks says 'sorry' to Black man asked to wait outside store

A Black man at one of Starbucks' stores in San Jose, CA, said he was asked by the manager to wait outside because the store had reached its customer capacity. The man, Bryce Ward, then watched white customers walk into the store and remain there. Starbucks apologized to Mr. Ward, but said the experience was not about race and that other customers were also asked to wait outside the store.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0