Retail news
Starbucks Tries to Overcome High Price Image
Written by
G
Guest contributorStarbucks' CEO Howard Schultz said the company plans to run an ad campaign to battle what he sees as the coffee chain's image as the "poster child for excess."
Back to News
The RetailWire Daily
A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.
Want to know more? Learn more