Image Courtesy of Starbucks
Starbucks Launches New Line of ‘Wicked’ Themed Coffees & Mugs
October 22, 2024
Starbucks has joined the “Wicked” craze, releasing a line of coffees and matching mugs in celebration of the upcoming film starring Ariana Grande.
In an official announcement, it was revealed that beginning on Tuesday, Oct. 22, customers of Starbucks in the United States, Canada, and a few other countries can enjoy the enchantment of the partnership, which is based on Oz and its well-known characters and locations, such as the Emerald City.
Customers of Starbucks in the United States, Canada, and a few other countries can enjoy the enchantment of the partnership, which is based on Oz and its well-known characters and locations, such as the Emerald City. Fans of the two brands have a lot to look forward to, including new drinks, memorabilia, and more — pink, of course, complements green.
The Mango Dragonfruit Starbucks Refreshers-based Beverage, Glinda’s Pink Potion, is one of the available drinks. It is made with ice, creamy coconut milk, and a scoop of real, freeze-dried dragonfruit. An Oz-dusting of enchantment (colorful candy sprinkles) completes the drink, which is topped with a smooth, nondairy strawberry cold foam.
“When dreaming up this beverage, we were inspired by Glinda’s bright character and of course, her iconic association with all things pink,” said Natalia Vasquez, the company’s lead beverage developer, in a statement accompanying the announcement. “This colorful beverage is topped with a nondairy cold foam infused with strawberry puree to add even more pops of pink, along with colorful candy sprinkles for a drink that is as vibrant as Glinda herself.”
Starbucks Is the Latest Brand to Join the Craze
The coffee giant isn’t the only brand to jump on the “Wicked” craze. Pink and green Stanley Quencher Tumblers with Elphaba and Glinda themes, in 40-ounce and 20-ounce capacities, made their online and in-store debuts at Target last week.
The drinkware sold out almost immediately online, as some customers complained, and many stores probably saw the same outcome as the company’s Valentine’s Day debut.
The release is one of the most anticipated drinkware products of the year from Starbucks due to its sleek stainless steel design and the well-liked “Wicked” theme. The 20-ounce and 40-ounce tumblers retail for $35 and $55, respectively.
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