Stitch Fix adapts to challenges created by the pandemic

Stitch Fix CEO Katrina Lake said her company has faced both headwinds and tailwinds since the novel coronavirus pandemic turned American society upside down last year. While consumers are not buying as much clothing as they were pre-pandemic, they are shifting their purchases to more casual apparel and buying it largely online to reduce contact with others. Ms. Lake has said that Stitch Fix is beginning to see sales of more formal clothing like women's dresses begin to pick up as greater numbers of Americans get vaccinated and states begin to relax some of the social distancing protocols.