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Stores may need to change experiences to get shoppers to come back

Consumers have increasingly gone online to buy the products they need during the novel coronavirus pandemic. Retailers looking to attract shoppers back into stores know that putting products on store shelves and racks is not enough anymore. Pop-up shops, frequently changing merchandise, exclusivity and sustainability are just some of the angles that retailers are expected to pursue as they look to give consumers reasons to shop in person.

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