Subway brings back its $6.99 footlong deal

Image Courtesy of Subway

Subway Delivers Big Value With $6.99 Any Footlong Deal

May 1, 2025

Subway has brought back its popular $6.99 Any Footlong deal, reinforcing its commitment to offering great taste and unbeatable value to its customers.

Per a press release, fans of the quick-service eatery can enjoy every footlong on the menu from May 1-31 for a great price. It’s a reminder of the values that Subway has based its business model on for over 50 years.

The sandwich chain prides itself on flavorful subs made to customers’ specifications. Whether patrons are building their perfect sandwich or picking from over 30 signature and chef-crafted options, there’s something to satisfy every customer’s craving.

“People want the right mix of price, taste, and quality when grabbing a quick meal,” said Cristina Wells, senior vice president of U.S. marketing. “On top of Subway’s everyday value, this offer gives our guests exactly what they’re craving: great-tasting footlong subs at an unbeatable price, all made with quality ingredients.”

Fans can take advantage of this $6.99 footlong deal by using the code 699FL on the Subway app or website. This limited-time offer runs through May 31. However, customers will regularly find exclusive offers and rewards year-round as members of the brand’s MVP Rewards program.

Subway Began as a Way To Pay for College

Subway’s story began in 1965 when 17-year-old Fred DeLuca sought a way to fund his college education. He turned to family friend Dr. Peter Buck, a nuclear physicist, who suggested opening a submarine sandwich shop.

With a $1,000 loan from Dr. Buck, DeLuca and Buck launched their first store, “Pete’s Super Submarines,” in Bridgeport, Connecticut. The name was later shortened in 1968.

The initial goal was to offer affordable, customizable sandwiches using fresh ingredients, catering to customers seeking quick and nutritious meals. This approach resonated with the public, leading to the business’s rapid growth.

By 1974, the shop began franchising, and DeLuca and Buck successfully opened 16 Subway shops across Connecticut. To grow even faster and reach their goal of 32 locations, they took a bold step — franchising. That move sparked a wave of expansion and helped turn Subway into one of the most recognized sandwich brands in the world.

Today, the brand boasts over 37,000 locations across more than 100 countries, making it one of the largest global fast-food chains. ​Subway’s commitment to quality and affordability has remained steadfast, ensuring that customers worldwide can enjoy their favorite subs made to order.

On July 15, 2013, DeLuca announced that he was being treated for leukemia. He died two years later on Sept. 14, 2015, in Lauderdale Lakes, Florida. He was 67.

Buck died on Nov. 18, 2021, at the age of 90. No cause of death was given, per The New York Times.