Survey Reveals Britain’s Favorite Breakfast Cereal

When it comes to breakfast cereals in Britain, one particular brand has managed to carve out a niche for itself: Crunchy Nut corn flakes. Despite its high sugar content, this classic cereal has been dubbed Britain’s favorite, a title it has held for almost 50 years. Originating from the Kellogg’s factory in Trafford Park, Manchester, in 1980, these corn flakes, enhanced with honey, molasses, and peanuts, exceeded initial sales projections by threefold within the first three months.

Now, after 44 years, Crunchy Nut corn flakes still reign supreme, as evidenced by a recent survey of 2,000 shoppers, with 35% of respondents naming it their preferred breakfast choice. Trailing behind, at 28%, are the original Corn Flakes, introduced by William Kellogg in the late 1800s in the U.S.

Interestingly, breakfast cereals are no longer confined to the morning routine, with a notable 37% of respondents admitting to indulging in them as late-night snacks. Approximately 66 million cereal boxes are produced annually in the U.K., underscoring their enduring popularity.

In terms of milk preferences, the majority (53%) opt for semi-skimmed milk, while 15% of Gen Z and millennials (ages 18-44) have veered toward oat or plant-based milk alternatives.

The origins of corn flakes can be traced back to the health and wellness ideals of the Battle Creek Sanitarium in Michigan, where William Kellogg and his brother John sought to improve the vegetarian-based diet of residents and visitors. Fast forward to the 1980s, and Crunchy Nut corn flakes made their debut, featuring advertisements with actor Hugh Laurie and the now-iconic tagline: “The trouble is they taste too good.”

Crunchy Nut corn flakes continue to hold sway over the British breakfast table, embodying a sense of familiarity and comfort that has endured through the decades. Whether enjoyed in the morning or as a late-night treat, they remain a steadfast favorite among consumers.