Taco Bell Just Launched the 'Name Your Price' Tool on Its App. Here Are the Details.

Image Courtesy of Taco Bell

Taco Bell Just Launched the ‘Name Your Price’ Tool on Its App. Here Are the Details.

January 1, 2025

The Taco Bell app has a new feature called the Name Your Price tool. This tool helps the fast-food giant’s devotees save even more money. Let’s take a look at what we know about this new tool.

‘Name Your Price’ at Taco Bell

According to Tasting Table, the Name Your Price tool is only available on the Taco Bell app. The program allows users to choose their dinner budget in $5 increments between $5 and $25. The software then automatically creates a random selection of menu items that fall inside that budget. For instance, a three-cheese chicken flatbread melt and a quesadilla could be included in a $10 dinner. Not feeling like having a quesadilla? Don’t worry, the app will create a new shopping cart with a different $10 combination of items when you click the “refresh” button.

On the other hand, if a foodie is positive that they want a Mexican pizza or a Crunch Wrap supreme, they may “pin” those products to their carts, and the app will produce additional menu items at random to make up the difference. Taxes, gratuities, and fees are added after the fact. Drinks, freezes, combinations, boxes, party packs, sauces, and early access goods are not included in the tool, although they can be added independently.

Taco Bell’s new app function makes it possible to get fast food without giving in and incurring an awkward expense. With its extensive value menu, the restaurant has always promoted affordable options (cheesy roll-up aficionados, get up). This wallet-friendly smartphone function may allow other fast food companies to offer their consumers more affordable food combo options.

The Return of Caramel Apple Empanadas

In 2024, Taco Bell went above and beyond to entice new customers to its locations while delighting longtime fans. The return of the beloved Caramel Apple Empanada was a perfect example of this dedication to customer satisfaction.

On Nov. 21, the crispy dessert that has been off the menus since 2019 returned to restaurants. The crispy golden-brown empanada dough encases apple pieces and a rich caramel filling.

Taco Bell’s Decades Menu, which features five items under $3 each representing a distinct decade in the chain’s 62-year existence, includes the treat. Other nostalgic dishes include the Meximelt — seasoned beef, pico de gallo, and a tortilla stuffed with a blend of Monterey Jack, cheddar, and mozzarella cheese.

“The Decades Menu helps unite generations of fans who fondly remember these menu items, with a new era of fans who have yet to experience the delight of a savory Tostada, taste the legendary Green Sauce Burrito, or take their first bite of a Meximelt,” said the Mexican-inspired fast-food giant in a news release announcing the return of the Decades Menu.

For a limited time, the 1960s Tostada, 1970s Green Sauce Burrito, 1980s Meximelt, 1990s Gordita Supreme, and 2000s Caramel Apple Empanada are all available nationally for less than $3 from the Decades Menu.

Taylor Montgomery, Taco Bell’s chief marketing officer, stated during the Decades Menu launch that “everyone remembers the moment they fell in love with Taco Bell and that one special menu item that brings you right back.” He added that the menu and “the merch we’re creating are an ode to our rich history and a love letter to our fans, whether they’ve been rolling through our drive-thru for decades or are just about to discover their first Caramel Apple Empanada.”

Some Taco Bell fans can now order the Chicken Al Pastor Street Chalupas, another new menu item that made its debut in Minneapolis on Oct. 31. This limited-edition delicacy combines Cantina Slow-Roasted Chicken marinated in a flavorful mixture of pineapple and chiles. It comes in two cheesy, street-sized shells that look like the Quesalupa. This new delicacy, which costs $4.99, is meant to enthrall customers with its strong scents and crisp toppings of cilantro and onion.