Taco Bell Introducing Twice as Many New Menu Items in 2025, Same-Store Sales Expected To Grow

Taco Bell representatives exuded confidence over the fast-food chain’s prospects in 2025, according to Restaurant Business, with sales bucking the industry trend of a slump and a bevy of new menu items slated for release over the course of the year.

During a company presentation on March 4, Taco Bell announced expected same-store sales growth of 8%. This news put some impetus behind investors looking to back the fast-food chain, with stock prices ticking upward by 2.5% as of 1:20 p.m. ET to rest at $160.85.

The sunny news shows some degree of contrast with warnings being issued by competitors concerning souring consumer sentiment, both in terms of the fast-food industry’s fortunes and regarding the larger macroeconomic picture across the nation.

“I read what you guys write,” Taco Bell CEO Sean Tresvant said. “There’s snow in the Midwest. I hear the consumer is stressed out there. I know there’s a lot of things going on. But we are growth committed, and results matter.”

Taco Bell To Grow Average Unit Volumes, Expand New Menu Offerings

Showing confidence in its growth prospects, Taco Bell also stated it expects to increase average unit volumes from $2.2 million — as of this year — to $3 million, as of 2030. That goal could be within reach, given that the white-and-purple brand has managed a near-perfect 14-year performance streak, exhibiting negative same-store sales during only two quarters since 2011.

Taco Bell also gestured toward beefing up its international footprint, outlining plans to double its current international store count over the next five years, reaching 3,000 unique units outside of the U.S.

Fans of the Mexican-inspired fast-food chain will be pleased to know that Taco Bell also detailed intentions to double the number of new menu items up for order this year, with a particular focus on fries, fried chicken options, and unique beverages. By 2030, Taco Bell intends to see a doubling of its beverage sales (reaching $5 billion) as well as a buildout of its Cantina Chicken business (also to $5 billion), according to a press release.

The company is currently testing Crispy Chicken Tacos and Crispy Chicken Burritos in Indianapolis, a Steak & Poblano Rolled Quesadilla in Detroit, a Southwest Hot Chicken Crunchwrap in Cincinnati, and Churro Chillers beverages — in Mexican Chocolate, Caramel Cafe, and Wild Strawberry flavors — in El Paso, as Allrecipes noted.