Taco Bell Unveils New $5, $7, and $9 Value Options for the New Year

Taco Bell is ringing in the new year with budget-conscious options for its patrons, rolling out the so-called “Luxe Cravings Boxes” for a reasonable price.

A press release revealed that with the introduction of the brand-new $5, $7, and $9 Luxe Cravings Boxes, the taco restaurant is increasing its already exceptional value offers. Taco Bell’s goal is to provide every fan with more flavor, options, and value, and the new Luxe Cravings Boxes will be available from Jan. 16 until early June.

Taco Bell continues to offer satisfying, full-sized options that match every budget. It builds on the success of the $7 Luxe Cravings Box, which debuted in 2024 and supplemented the permanent Cravings Value Menu with a range of selections for under $3. With the new Luxe Cravings Boxes priced at $5, $7, and $9, customers can select the price that best suits their needs.

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Per PEOPLE, the boxes are as follows:

• $5 Classic Luxe Cravings Box: Beefy 5-Layer Burrito, Crunchy Taco, Cinnamon Twists, and a medium fountain drink.
• $7 Supreme Luxe Cravings Box: Chicken Chalupa Supreme, Beefy 5-Layer Burrito, Crunchy Taco, Chips & Nacho Cheese Sauce, and a medium fountain drink.
• $9 Discovery Luxe Cravings Box: One of Taco Bell’s most recent menu item innovations (rotating regularly), Doritos Locos Tacos, Crunchy Taco, Cinnamon Twists, and a medium fountain drink.

Taco Bell Launched the ‘Name Your Price’ Tool

The new cravings box isn’t the only way the taco chain is helping its patrons save money. Recently, the company announced the launch of the Name Your Price tool.

Only the Taco Bell app has the Name Your Price feature. Users of the program can select their meal budget in $5 increments, ranging from $5 to $25. The software automatically generates a random selection of menu items that fit within that budget. For example, a $10 meal may include a quesadilla and a three-cheese chicken flatbread melt. Not in the mood for a quesadilla? Don’t worry: When you hit the “refresh” button, the program will build a new shopping basket with a different $10 mix of items.