The Net Promoter Score (NPS) has nothing to do with promotion in the sense of endcaps or price cuts. Rather, it has everything to do with shopper buzz. Here’s how it works. What does the Net Promoter Score metric tell you (or not) about brand loyalty vs. private label?

Last week, Alloy Media + Marketing released results of their fifth annual College Explorer Study, conducted by Harris Interactive, which unveils that environmental and social responsibility influences college market spending. Most interesting is that students prefer an honest and effective social responsibility campaign to celebrity endorsements when it comes to spending their hard-earned money. Does a company, like an individual, ultimately become beholden to the laws of Karma?