Chobani acquired Daily Harvest, united by a shared vision and values.

Chobani is set to open a sprawling yogurt factory in upstate New York.

Kellogg, Pure Leaf and Chobani are among a number of CPG companies that have been sprouting “pop-up” stores that tell their brand stories. What do you think of pop-ups as an engagement and marketing vehicle for CPG brands?

Chobani has opened a Chobani Café inside a new-style Target in New York’s Tribeca neighborhood and plans to open a Chobani Creation Bar in a ShopRite in Stirling, N.J. Do you see room in food stores for more vendor shops in other categories?

Consumer product manufacturers have historically focused on just one type of “real estate,” shelf space where their brands jockey for attention in the store. But lately, a few manufacturers have been launching spacious retail stores focused exclusively on brands. Do you see branded stores becoming an essential tool for CPG brands in the future?

Two yogurt giants recently opened their first retail stores, both in New York City, featuring fresh rather than frozen yogurt — albeit with different approaches. Do you see Chobani’s and Dannon’s yogurt stores as purely branding vehicles or is there a significant retail expansion opportunity?

Chobani founder Hamdi Ulukaya believed that, if he could get samples of his Greek yogurt into the hands and mouths of grocery shoppers in the U.S., his startup would be a big hit. Generally, what are the upsides and downsides to launches focused on extensive sampling? What’s the best way to maximize such efforts?

Greek yogurt, which has been creating quite a stir in the dairy aisle, is about to become quickly crowded with a heap of well known and lesser known names joining the category leaders. What do you see as the biggest driver of the popularity of Greek yogurt?