Men’s Wearhouse’s new line, “American Bespoke,” is Made in the USA.
Men’s Wearhouse recently introduced its first two next-gen store locations that feature a more streamlined layout and host of digital elements. Does Men’s Wearhouse’s next-gen store appear to successfully reinvent the shopping experience for tailored clothing?
When Men’s Wearhouse acquired rival menswear retailer Jos. A. Bank in 2014, management vowed to wean shoppers off of the BOGO and other deals that the acquired retailer had become famous for. Now, according to reports, that decision has done significant damage. What would a Jos. A. Bank marketing program to win back old customers have to look like in order to get the company back on its feet?
Will men like the way they look more in tuxedos and suits rented from Men’s Wearhouse or a new company, Generation Tux, founded by George Zimmer, the founder and former CEO and pitchman for the aforementioned men’s clothing chain? How likely is Generation Tux to succeed in getting men to change the way they rent tuxedos?
Jos. A. Bank, recently acquired by Men’s Wearhouse, is in the process of sharply reducing the number of BOGO sales and other extreme discounting measures that have lifted sales over the last few years at the expense of margins. What would you advise the chain do from a communications standpoint as it transitions away from these types of events?
A lot back and forth has been going on since Jos. A. Bank made an unsolicited bid for Men’s Wearhouse last fall. The offer was rejected, as were subsequent bids by Men’s Wearhouse to acquire Jos. A. Bank. But all of that complication culminated in news yesterday that Men’s Wearhouse will acquire its smaller rival in a deal valued at $1.8 billion. What do you think about the way the extended negotiation was handled?
First, there were soap opera-like goings on in the Men’s Wearhouse boardroom where the founder and “voice” of the company found himself getting the boot. Recriminations played out in the public eye. Next, Jos. A. Bank made an unsolicited bid to acquire the chain. Does a Jos. A. Bank/Men’s Wearhouse merger make sense?
Men’s Wearhouse has released its first commercial in the post-Zimmer era and his absence is apparent. The result, at least according to a poll on the Ad Age website, is that 82 percent said they missed the original. What is your assessment of the new Men’s Wearhouse spot?
George Zimmer, the public face of Men’s Wearhouse, is out of a job at the discount clothing chain he founded. Where do you put George Zimmer in the ranks of corporate executives who also serve as pitch people for their companies?
Email personalization makes complete sense. If you have specific information about your clients, users, etc. you should use it. Except with happy birthday messages. Are you a fan of happy birthday email messages from retailers?
George Zimmer, who founded The Men’s Wearhouse in 1973, plans to step down as president and chief executive officer in mid-2011. Under the succession plan, he will be replaced by Doug Ewert, its president and COO. What does a retailer risk losing when its founder steps down?
While many older men equate the term suit and tie with stiffness, their younger counterparts are buying more formal apparel in increasing numbers, reports The Los Angeles Times. Does the increase in suit sales reflect a fundamental change in male consumer shopping behavior?
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