Target Circle Is Rereleasing With New Membership Options

In the latest announcement from Target, the retail company is set to transform the way customers shop and save with the reintroduction of its loyalty program, Target Circle. Emphasizing the company’s commitment to building strong relationships with its customers, Cara Sylvester, executive vice president and chief guest experience officer at Target, highlighted how the reimagined Target Circle program is designed to deliver unparalleled value and convenience, tailored to each individual shopper’s preferences.

“We’ve prioritized building strong relationships with guests since Target’s inception, and our reimagining of Target Circle continues that commitment,” Sylvester said. “The new Target Circle experience was designed to flex and grow with our guests to deliver more value and ease — no matter how they choose to shop with us — so every visit feels personal, rewarding and made just for you.”

Since its inception in 2019, Target Circle has been instrumental in helping millions of shoppers save millions of dollars annually. Now, Target is enhancing the program with three new membership options, each offering a unique set of benefits.

Target Circle, relaunching on April 7, is free to join and promises automatic deals applied at checkout, eliminating the hassle of searching for individual offers. Members will enjoy exclusive partner perks and the opportunity to earn Target Circle Rewards, making every visit to Target feel personal and rewarding.

Formerly known as Target RedCard, the Target Circle Card offers even greater savings. Cardholders will receive an extra 5% off instantly every day, on top of their Target Circle deals. Additionally, they’ll enjoy perks such as extended return windows and free two-day shipping on hundreds of thousands of items on Target.com.

For those seeking the ultimate convenience, Target is introducing Target Circle 360. This paid membership includes free same-day delivery from Target’s same-day delivery service, Shipt, and its network of retail partners. With no delivery fees and the ability to have items delivered in as little as an hour, Target Circle 360 is perfect for busy shoppers on the go.

The Target Circle membership remains free for all, but the addition of Target Circle 360 underscores the company’s commitment to providing value-added services. New and existing Target Circle Cardholders can join Target Circle 360 for just $49, while non-cardholders can enjoy the benefits for $99 a year. This tiered approach ensures that every shopper can find a membership option that suits their needs and budget.