Target Just Dropped 2,000 New Beauty Finds at Wallet-Friendly Prices

Target is helping its shoppers budget their money by dropping 2,000 new beauty finds at a deep discount.

In a press release, Target announced that it will introduce over 2,000 products and almost 50 new brands to its already stacked beauty section. Prices will start at just $1.29, with 90% of the store’s newest arrivals priced under $20.

“We know consumers love shopping beauty at Target because it’s Tarzhay at its best: the combination of amazing products and prices you can’t find anywhere else,” said Amanda Nusz, the company’s senior vice president of essentials and beauty. “That’s why our team is incredibly excited to add more than 2,000 new items to our assortment — including science-focused skin care, hair care, nail care, cosmetics, and fragrance. We can’t wait for shoppers to see the products and the prices.”

What Brands Are Featured Under Target’s Expanded Beauty Collection?

Target adds 2,000 beauty products. Korean skincare and textured hair care products are among offerings https://t.co/CXBXk1q3a7 pic.twitter.com/IQWx6A07aX

— Supermarket News (@SN_news) February 14, 2025

Target is introducing a series of beauty brands that encompass all kinds of needs, from top national brands to store exclusives. Per the press release, the company is particularly proud to feature brands created by Black, Latino, and female-owned businesses. Here are some of the included brands:

• Newness and innovation from brands like Bubble Skincare, Clean Skin Club, and DAISE.
• Dermatologist-backed and science-focused skincare from brands like Avene, Curolog,y, and Prequel.
• Hair care from Being Frenshe, Kristin Ess, and NEQI.
• Textured hair care from Alodia and Camille Rose.
• Nail care newness from Dashing Diva and Olive & June.
• Color cosmetics from Black Opal, ColourPop, e.l.f., and NYX.
• New fragrances from Fine’ry and MIX:BAR.
• K-beauty brands like Beauty of Joseon, Round Lab, SKIN1004, Torriden, MEDIHEAL, and ma:nyo.

The store also features an online Beauty Studio with a virtual feature that lets you try face, eye, lip, nail, and hair color options, plus hair care and skin care quizzes to assist customers in finding the right products for their needs. For even more beauty brands, Target features Ulta Beauty in stores and online. 

According to the company, customers who spend $30 on beauty products from Feb. 22 through March 1 will receive a $5 gift card through Target Circle.