Photo courtesy of Target
Target and Parachute Unveil Chic, Affordable Home Must-Haves
April 25, 2025
Target has partnered with beloved home brand Parachute for an affordable home collection featuring luxurious bedding and bath essentials.
Per a press release, the Bulleseye store has created a new, exclusive collection just for guests. It’s another way the retailer continues to deliver on its promise to create affordable luxury for its customers.
Parachute for Target has everything customers want in their bedding, including super-soft linen sheets, fluffy pillows filled with recycled down alternatives, plush towels, and decorative bed pillows in calming shades like pecan, parchment, and jade. Materials include velvet, terry cloth, and linen at prices that make it easy for everyone to upgrade their home essentials without breaking the bank.
“Target’s famous for making great style accessible to everyone, so the opportunity to bring an amazing brand like Parachute to our guests is a dream come true,” says Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home, and hardlines. “Together, we’re focused on delivering on-trend newness, and you can’t get more on trend than Parachute’s luxurious bedding — at only-at-Target prices. Parachute for Target is giving our guests another great bedding option, and it’s helping build on our legacy of being first-to-mass with beloved national brands.”
“At Parachute, we believe that comfort at home and great sleep are essential to living well,” says Ariel Kaye, founder of Parachute. “Our mission has always been to bring quality, beauty, and ease into the everyday — and to help people feel their best by investing in their daily routines. We’re excited to partner with Target on a collection that feels elevated yet effortlessly livable. Together, we can bring this feeling to more people than ever before. Every piece in this exclusive collection was thoughtfully designed to enhance your mood, and infuse your home with joy and care.”
The line launches April 27 with more than 200 bedding and bath linens. Prices range from $12 to $199, with most items under $90. The entire collection will be available on Target.com, and a portion of the collection will be carried across all stores.
Why Does Target Home Remain a Destination for Budget-Conscious Stylish Shoppers?
Target’s home section is a one-stop destination for anyone looking to refresh their living space without overspending. From cozy bedding to stylish furniture, the assortment is vast and thoughtfully curated to suit a variety of tastes and budgets.
Customers appreciate the variety and quality of products available in the retailer’s home section. The store’s ability to offer stylish and functional items at affordable prices makes it a go-to destination for essentials. Additionally, the retailer frequently offers promotions and has a generous return policy, making it easier for shoppers to try new items without commitment.
Along with its collaboration with Parachute, Target recently added items to its roster of goods in a partnership with Kate Spade. It launched on April 12, 2025, with a collection that featured more than 300 items, including women’s, kids’, and baby apparel, handbags, home accessories, and entertaining must-haves.
Per Time, Target Corporation, founded in 1902 as Goodfellow Dry Goods by George Dayton, opened its first Target store in Roseville, Minnesota, on May 1, 1962. Initially part of Dayton Company, it became Dayton-Hudson Corporation in 1969 and was renamed Target Corporation in 2000.
Known for its “cheap chic” approach, Target offers stylish, affordable products and has become a leading retailer in the U.S. It contains a diverse range of categories, including fashion, home goods, and groceries. The Bullseye store’s commitment to affordability is evident in its pricing strategy. Many items are priced under $50, with some collections offering pieces starting as low as $4. This approach ensures that quality home goods are accessible to a wide range of customers.
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