Target Shoppers Looking for More Organic Produce Items

Target shoppers are reportedly looking for more organic items, specifically produce, as the retailer says demand for these products has grown around 2% annually.

According to Supermarket News, “Organic produce sales at Minneapolis-based Target Corp., for instance, have grown about 2% annually for the last three years and organic fruits and vegetables account for 20% of the retailer’s overall produce dollar sales,” said Robby Cruz, vice president of produce at Target. “That includes organic bananas, which account for 33% of the retailer’s total banana activity.”

He added that as one-stop Target shoppers are typically younger, they are trying to find items that serve a dual purpose. “They are looking to have foods that serve as medicines,” Cruz said, adding that one out of every five dollars spent on produce at Target is spent on organic varieties, as cited by the Imperial Valley Press.

According to a 2025 USDA report, “In the past decade, U.S. organic retail sales increased by an average of 8 percent per year. In 2021, organic retail sales were estimated to be more than $52 billion, about 5.5 percent of all retail food sales. U.S. farms and ranches sold nearly $11 billion in organic products in 2021.”

The report details that the rise in consumption of organic foods continues. “According to the Organic Trade Association, 88 percent of organic sales occur through conventional and natural food supermarkets and chains. The remainder of sales occurs through farmers markets, Community Supported Agriculture (CSAs), other direct-to-consumer sales, and internet sales.”

Target Continues to Expand Its Wellness Footprint into 2025

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Target will continue to work with its suppliers to expand its wellness footprint via its food offerings and other wellness items into 2025 and beyond, according to a press release.

“We understand that wellness is deeply personal, and it spans many different aspects of people’s lives, so at Target our approach to wellness reaches into every category of our assortment,” said Rick Gomez, executive vice president and chief commercial officer for Target.

“Across beauty, personal care, tech, food, beverage, nutrition, and more, we’re adding exciting new products to make it easier for people to find everything they need at prices that allow them to take care of themselves and their families without having to spend a lot of money,” Gomez added.

Target’s wellness assortment includes products that help the retailer take a fuller approach to their customer’s well-being. This allows shoppers to find products tailored to their needs without having to shop from store to store.

Some of these curated categories include functional and non-alcoholic beverages such as Tom Holland’s non-alcoholic beer brand BERO, beauty and health self-care, men’s wellness, nutrition and gut health, wellness tech, and activewear and loungewear. Consumers can shop Target’s entire health and wellness assortment in-store and online. The one-stop wellness shop has drive-up and order-pickup options, unlimited same-day delivery with a Target Circle 360 membership, or free 2-day shipping when customers spend $35.