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Target Strikes Deal With Jeweler Kendra Scott as It Gets Ready for Holiday Season

Written byChase BinnieChase Binnie

Target has announced a long-term strategic partnership with jewelry designer Kendra Scott, introducing exclusive collections of earrings, bracelets, and more in preparation for the holiday season. The colorful jewelry, with most items priced below $40, will be available online and in around 150 Target stores starting on October 22. This move is part of Target's efforts to rejuvenate sales amid challenges like slower apparel sales and public backlash over its Pride merchandise collection.

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