Target Throws It Way Back to 1977 With New Spring Campaign

Target takes a nostalgic trip back to 1977 with its new spring campaign, featuring an iconic anthem from the feel-good decade.

The retailer’s latest marketing campaign made its debut this week across video, social, digital, and outdoor platforms, according to a press release. Set to John Paul Young’s 1977 feel-good hit “Love Is in the Air,” the campaign brings spring to life by reimagining Target and its surroundings in a burst of color.

Whimsical scenes capture families enjoying the season. from a lively Easter egg hunt to a cheerful spring brunch. The spot highlights standout finds for Easter, spring break, home and wardrobe refreshes, food and beverages, beauty essentials, and more. Most of the newest items featured are priced under $20, making it easy to celebrate in style without breaking the bank.

Target customers know there’s something special about every shopping trip, thanks to team members who make the experience seamless, affordable, and fun. This spring, shopping at the retailer will feel more refreshing than ever, with new finds, vibrant energy, and the same trusted service customers love.

Cara Sylvester, executive vice president and chief guest experience officer at Target, explained in the press release, “Shoppers turn to Target for the most important seasons and celebrations in their lives — and for all the small moments of discovery and delight that make the everyday extraordinary.”

The Savings Continue at Target With Its Spring Breeze Campaign

Alongside Target’s “Love Is in the Air” campaign, the brand is also rolling out its “Spring Breeze” campaign, presenting a fresh, curated experience available online, in stores, and across social media to shoppers. Inspired by the charm of a garden party, the campaign features thoughtfully curated collections that bring the breezy, blossoming spirit of spring to life throughout the store.

Exciting new arrivals span across the store, including apparel and accessories, home, food and beverage, and beauty, to name a few. Some of the retailer’s newest offerings include:

• New styles from Universal Thread and A New Day feature breezy layers, matching sets, brunch-ready dresses, and effortless accessories, most under $20
• Dried florals starting at $3
• Easter basket fillers and sweet treats from $1
• Patio décor and hosting favorites start at $10
• Target’s Easter Meal for Under $25
• Holiday tableware, family outfits, and last-minute treats

Together, Target’s “Love Is in the Air” and “Spring Breeze” campaigns capture the essence of spring with vibrant energy, fresh finds, and a welcoming atmosphere. Whether shopping online, in-store, or on social media, customers can experience the perfect blend of affordable style, seasonal fun, and thoughtful curation, all while enjoying the effortless shopping experience that Target is known for.