The ‘Barbie’ Movie Could Boost Mattel’s Stock Prices and Increase the Price of Old Dolls in Your Closet, but Avid Barbie Collectors Couldn’t Care Less

July 18, 2023

The release of Greta Gerwig’s “Barbie” movie is expected to have a positive impact on Mattel’s stock and the value of Barbie dolls. Experts predict a rise in the doll’s value leading up to and following the film’s release, similar to trends observed with other brands in pop culture. However, avid Barbie collectors, who view their collections as nostalgic treasures rather than financial investments, remain unaffected by potential increases in value and prefer to hold onto their dolls for personal enjoyment.