The Gap Vintage Craze: Just Like The New Stuff, Only Better

Gap has tapped into the growing vintage trend by collaborating with vintage collector and retailer Sean Wotherspoon to launch a limited vintage drop. The collection, sourced from Gap's archives from the 1980s onwards and second-hand clothing stores, sold out quickly, featuring denim overalls, jean jackets, shorts, and logo tees. The vintage collection's success comes as Gap's contemporary range struggles with net losses and falling sales, making the vintage drop a welcome distraction for the brand.