The Hispanic Marketing Promise Still Comes with Major Challenges

November 18, 2004

Speakers at a recent Wharton Marketing Conference highlight the opportunities offered to marketers by America’s fastest growing population segment, but point out the complexities posed by acculturation levels and buying patterns amongst this diverse group.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.