The Rise and Fall of Birchbox, the Once-Buzzy Startup That Was Sold off Twice in 2 Years and Has Recently Resumed Shipping Boxes
September 13, 2023
Birchbox, the pioneer of monthly beauty subscription boxes, has made a comeback after a series of challenges, including being sold off twice in recent years. Once valued at nearly $500 million, the brand was acquired in 2021 for just $45 million. After a period of dormancy, it recently resumed shipping boxes, but some customers have expressed disappointment with the changes in offerings and pricing.
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