The Unofficial Timeline of How Burger King’s ‘Have It Your Way’ Offer Ended Up With a Guy Ordering a $290, 100-Patty Burger in Bangkok

Burger King’s iconic “have it your way” slogan has taken a bizarre turn with the introduction of a 100-patty burger in Thailand, costing nearly $300. This creative marketing stunt is the culmination of Burger King’s decades-long efforts to stand out in the fiercely competitive fast-food industry. Over the years, the brand has experimented with unique promotions, such as the “Whopper Sacrifice” app and printing customers’ faces on Whopper wrappings, to catch consumers’ attention in the fast-food arms race.