Retail News

Third-party sellers game Amazon’s search to earn best-seller label

Bloomberg/The Seattle Times 12/08/2022

Some companies selling goods on Amazon.com are putting strong sellers in slow categories so that their items list as a best-seller in the site’s search results. “Customers are less inclined to look closely at details, since they are using a smaller screen and probably shopping and buying faster compared to purchasing on a desktop or laptop computer,” said Michael Levin, a partner with Consumer Intelligence Research Partners.

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