Back to News
Retail news

TikTok ad revenues are less than projected

TikTok has cut about $2 billion off its goal for 2022 ad revenues, citing a global economic downturn and the subsequent cut in marketing budgets.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0