Retail News

TikTok becomes the search engine for Gen Z

The New York Times 09/16/2022

Members of Generation Z are increasingly turning to TikTok to search for information on a wide variety of topics. “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram,” said Prabhakar Raghavan, a Google senior vice president, at a technology conference in July.

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