Top 10 Adult Halloween Costumes of 2023 According to Retailers & Google

USA Today compiled various data across Google’s search engine and compiled a list of the most popular adult Halloween costumes of 2023.

As Halloween approaches and people scramble to find the perfect costume, Google’s Frightgeist site steps in to provide some popular options. This annual microsite uses Google’s search data to list the top costumes both nationwide and regionally, serving as a great source of inspiration for those still unsure about their spooky attire.

This year, it seems that there may be a surge in Barbie costumes, likely influenced by the cultural impact of the recent film. The same is true for the recent success of the Spider-man animated movie and PS5 video game. Here are the general rankings for adult halloween costumes:

1. Barbie
2. Princess
3. Spider-Man
4. Witch
5. Fairy
6. Wednesday Addams
7. Dinosaur
8. Cowboy
9. Ninja
10. Bunny

The top 10 adult halloween costumes ranked for couples are as follows:

1. Barbie and Ken
2. Mario and Luigi
3. Bonnie and Clyde
4. Cosmo and Wanda
5. Lilo and Stitch

Through Google, readers can narrow down and group the results by city for even more interesting surprises.

Top 10 adult Halloween Costumes According to Spirit Halloween & Amazon

Currently an American retail tradition, Spirit Halloween is the “World’s #1 Costume Store” and returns again this year for the retailer’s 40th season. Furthermore, People Magazine held a preseason interview with the brand’s marketing manager, Marisa Uzzolinoto, to help determine what the most popular Spirit Halloween Costumes of 2023 have been so far. The list poses a variety of options for adults ranging between past and present entertainment properties.

1. Spirit Halloween Adult Barbie Box Costume
2. Spirit Halloween Western Barbie Costume
3. Spirit Halloween Adult Corpse Bride Costume
4. Spirit Halloween Adult Chucky Costume Deluxe
5. Spirit Halloween Adult Shorty Costume Killer Klowns from Outer Space
6. Spirit Halloween Adult Kissy Missy Costume – Poppy Playtime
7. Spirit Halloween Adult Gryffindor Dress Costume – Harry Potter
8. Spirit Halloween Adult Rave N’ Dance Wednesday Addams Dress
9. Spirit Halloween Adult Eric Cartman Inflatable Costume
10. Adult Bloody Michael Myers Costume Deluxe – Halloween II
11. Spirit Halloween Adult Bling Ghost Face Dress Costume
12. Spirit Halloween Adult TMNT Dress Costume

At the time of this writing, Amazon’s top-selling Halloween costumes tells another story. While adult halloween costumes dominate the list, there is a wide variety of kid’s costumes, and accessory pieces for all ages.