Totino’s Pizza Rolls Looks To Score Big With General Mills’ First Super Bowl Ad in a Decade

After over a decade out of the Super Bowl ad game, General Mills hopes to score big with viewers by promoting Totino’s Pizza Rolls in a new commercial during the big game on Feb. 9, 2025. This will be Totino’s first Super Bowl ad.

According to a press release, this announcement showcases General Mills’ investment in “building iconic brands” and making everyone’s favorite pizza bites the first in the frozen pizza category to advertise during the Super Bowl.

“Totino’s Pizza Rolls has been an iconic brand for decades, bringing people together with a delicious and affordable snack, and our Big Game announcement underscores General Mills’ continued investment in building bold brands during key consumer moments,” said Doug Martin, chief marketing officer for General Mills. “We know Totino’s is well-positioned to win at game time, and the Big Game is the ideal moment for Totino’s Pizza Rolls to connect with fans and elevate their snacking experience with an incredible value and delicious taste.”

Blake Holman, business unit director for Totino’s Pizza Rolls, added, “There’s no better way for us to showcase the epicness and absurdity of Totino’s Pizza Rolls than with a hilarious spot on football’s largest stage. As the brand known for showing up in epic ways and always bringing something fresh and exciting, we keep consumers coming back for more with pizza snacks that meet today’s demand for convenience, affordability, and taste. Pizza lovers can buckle up for a unique surprise from Totino’s Pizza Rolls this February!”

Additionally, the brand is also bringing back “Hang Time,” a Spanish-language ad that first debuted in 2024. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo Deportes during the Super Bowl.

Totino’s Hopes for the Same Success as 2024’s Ad Campaign Taking on ‘Big Pizza’ With Pete Davidson

During the 2024 regular football season playoffs, Totino’s took on the idea of “Big Pizza” with a hilarious ad starring Pete Davidson. In the clip, Davidson watches as pizza is delivered to his neighbor’s home, only to have the boxes fall all over the floor, creating a mess.

Davidson tells his neighbor to “eat like a grown-up” and to “game day my way.” This commercial resulted in the second-highest sales month in the brand’s 30-year history, according to the press release.

A favorite for their portability and popability, Totino’s Pizza Rolls remain popular with those looking for a quick snack bursting with pizza flavor. The brand features cheese, classic pepperoni, orange chicken, and new spicy varieties of the product.

Teasers for the ad will debut in the coming months at Totinos.com as well as on the brand’s Instagram, TikTok, and Facebook pages. Super Bowl LIX will air on Sunday, Feb. 9, 2025, in New Orleans, Louisiana.